Trend · rank 44 of 250

Data protection & digital rights

Wider collection and automated use of personal data by firms and states are increasing demands for privacy rules, accessible remedies and capable supervisors, which set the terms for digital markets and state surveillance.

Governance & IntegrityState capacity & governancedata governanceinstitutionsconsumer

Second pass: Carried forward from the first pass unchanged. Held by all three panel models.

Sensitivity and network position

Rank
44of 250
Sensitivity
15.8rank 39
Breadth
2of 20 scenarios High or above
PageRank
51.1rank 42
Eigenvector
35.4
Betweenness
11.7
Links
16trends at Moderate similarity or above
Composite
33.3

Attention over three years

How much this trend is read about on Wikipedia and searched for on Google, week by week, set against the typical trend in the list so that what moves every trend at once is taken out. 100 is this trend's own three-year average. The score measures public attention, which is not the same as the strength of the force: a trend can deepen unnoticed, and a news event can lift attention for a fortnight.

Now
103
Over a year
0%Steady
Over three years
+8%
Peak
1261 Mar 2026
Sources
Bothagreement -0.54
Coverage
19languages · 62 nations

Trailing 4-week average. 100 is this trend’s three-year average.

By language

Wikipedia reading in each language edition where the trend’s pages are read enough to measure (19 of 28). Share is of all the readers counted.

LanguageShareNowOver a yearThree years
English59%98+1%
German13%104−4%
French6%125+40%
Italian5%65−22%
Spanish4%109+9%
Russian3%67−22%
Polish2%78−12%
Japanese1%58−33%
Dutch1%95+1%
Hebrew1%67−49%
Swedish1%61−14%
Portuguese1%94+13%
Ukrainian1%70−26%
Arabic1%117+21%
Indonesian0%94+0%
Vietnamese0%122−1%
Persian0%78−28%
Turkish0%71−33%
Korean0%82−22%

By country

Google search interest over the three years, as a share of each country’s searching. 100 is the nation where interest is highest. The search terms are English, which favours countries that search in English.

Ireland

United Kingdom

Singapore

Kenya

Denmark

South Korea

Philippines

Netherlands

Sweden

Norway

China

Czechia

100

90

75

65

63

56

54

52

52

48

44

44

The 12 highest of 62 nations with a reading.

By region and G20 member

Attention to this trend inside each place, from Google searches made in its countries and Wikipedia reading in the languages mostly read there, averaged where both exist. Each line compares the trend with its own past in that place; the lines do not compare places.

Regions

PlaceRead fromNow90 days1 year3 yearsThree years
North AmericaGoogle in 2 countries + Wikipedia in English104−15%+4%+21%
EuropeGoogle in 9 countries + Wikipedia in German, French, Italian, Polish, Dutch, Swedish91−17%−4%−12%
ChinaGoogle in 1 country115−24%+31%−1%
Indo-PacificGoogle in 11 countries + Wikipedia in Japanese, Korean, Vietnamese, Indonesian109−5%+23%+13%
South AsiaGoogle in 4 countries140+18%+63%+69%
Gulf and Middle EastGoogle in 5 countries + Wikipedia in Persian, Arabic, Turkish, Hebrew108−24%+22%+57%
AfricaGoogle in 4 countries99−2%+6%+12%
Latin America and CaribbeanGoogle in 6 countries + Wikipedia in Spanish, Portuguese122−11%+42%+40%
Russia and EurasiaGoogle in 1 country + Wikipedia in Russian, Ukrainian87−29%+2%−1%

G20 members

PlaceRead fromNow90 days1 year3 yearsThree years
ArgentinaGoogle149−21%+144%+142%
AustraliaGoogle88−30%−0%−1%
BrazilGoogle + Wikipedia in Portuguese112−3%+28%−3%
CanadaGoogle109−27%+36%+29%
ChinaGoogle115−24%+31%−1%
FranceGoogle + Wikipedia in French119−12%+38%+35%
GermanyGoogle + Wikipedia in German95−11%−18%−1%
IndiaGoogle117+12%+24%+28%
IndonesiaGoogle + Wikipedia in Indonesian126+16%+38%+65%
ItalyGoogle + Wikipedia in Italian77−14%−16%−40%
JapanGoogle + Wikipedia in Japanese72−45%−8%−36%
South KoreaGoogle + Wikipedia in Korean109−2%+55%−1%
MexicoGoogle111−30%+34%+59%
RussiaWikipedia in Russian67−19%−22%−43%
Saudi ArabiaGoogle139−16%+96%+123%
South AfricaGoogle118+5%+32%+59%
TürkiyeGoogle + Wikipedia in Turkish107−26%+34%+37%
United KingdomGoogle65−17%−41%−45%
United StatesGoogle + Wikipedia in English104−15%−0%+22%

Relation to each scenario

A trend relates to a scenario when it changes how likely the scenario is, how hard it lands, or is itself sharply changed by it. Each score is the median of three scores given separately by the members of the model panel.

RelationScenarioFamily
5 · Very highA public service platform reaches inclusive operation S18 ↗Technology and infrastructure
4 · HighA cryptographic breakthrough invalidates digital trust S09Technology and infrastructure
2 · LowHybrid coercion ends in an infrastructure blackout S04Geopolitical and security
2 · LowA cross-regional market access compact redirects investment S12 ↗Economic and trade
2 · LowAffordable preventive treatments reduce chronic illness S19 ↗Health
1 · Very lowAn AI deployment step causes abrupt labour displacement S08Technology and infrastructure
1 · Very lowA great-power agreement lowers economic security barriers S13 ↗Geopolitical and security
1 · Very lowAI-directed research produces a reproducible discovery step S17 ↗Technology and infrastructure
1 · Very lowA live outbreak proves rapid distributed pandemic defence S20 ↗Health
0 · Not relatedCritical trade divides into rival blocs S01Economic and trade
0 · Not relatedA global funding seizure reaches sovereign balance sheets S02Economic and trade
0 · Not relatedA regional war closes a globally important sea route S03Geopolitical and security
0 · Not relatedA disputed transfer of power breaks effective government S05Geopolitical and security
0 · Not relatedTwo breadbasket failures trigger a food availability crisis S06Energy, climate and resources
0 · Not relatedA major disaster disables the national economic core S07Energy, climate and resources
0 · Not relatedA novel respiratory pathogen exceeds health surge capacity S10Health
0 · Not relatedA creditor agreement releases fiscal capacity S11 ↗Economic and trade
0 · Not relatedA verified Middle East settlement restores access S14 ↗Geopolitical and security
0 · Not relatedCheap firm clean power becomes available at scale S15 ↗Energy, climate and resources
0 · Not relatedA validated farming package raises water-efficient output S16 ↗Energy, climate and resources

Similarity = 0.3 × shared tags (Jaccard) + 0.3 × likeness of scenario profiles (cosine) + 0.3 × likeness of names and descriptions (TF-IDF cosine) + 0.1 if in the same capability domain, cut into seven levels at 0.12, 0.22, 0.33, 0.45, 0.58, 0.72. Shown at Moderate and above.

SimilarityTrendThemeRank
4 · HighDigital public infrastructureState capacity & governance31
4 · HighAdaptive regulationState capacity & governance33
4 · HighPublic-sector AI adoptionState capacity & governance75
3 · ModerateState capacity & deliveryState capacity & governance1
3 · ModerateCivil service capability & payState capacity & governance2
3 · ModerateRule of law & judicial independenceState capacity & governance3
3 · ModeratePublic procurement capabilityState capacity & governance6
3 · ModerateRegulatory capture & lobbying powerState capacity & governance8
3 · ModerateIllicit finance & beneficial ownershipState capacity & governance20
3 · ModerateOfficial statistics & data capacityState capacity & governance21
3 · ModerateOutsourcing & public-private deliveryState capacity & governance27
3 · ModerateAI safety & governanceState capacity & governance69
3 · ModerateDigital sovereignty & data localisationAI, compute & quantum121
3 · ModerateAlgorithmic accountability & biasState capacity & governance135
3 · ModerateTokenisation of financial assetsMoney & debt175
3 · ModerateBiometric identificationState capacity & governance213