Trend · rank 244 of 250

Sustainable consumption & product durability

Buyer expectations and regulation on provenance, environmental impact, repairability and product life are changing what is made, favouring manufacturers with the design and service capability to support longer use.

Production & InnovationTrade, industry & supply chainsconsumercircularmanufacturing

Second pass: Carried forward from the first pass, where it was Sustainable consumption. Held by all three panel models.

Sensitivity and network position

Rank
244of 250
Sensitivity
0.8rank 248
Breadth
0of 20 scenarios High or above
PageRank
5.3rank 246
Eigenvector
0.0
Betweenness
13.6
Links
2trends at Moderate similarity or above
Composite
5.0

Attention over three years

How much this trend is read about on Wikipedia and searched for on Google, week by week, set against the typical trend in the list so that what moves every trend at once is taken out. 100 is this trend's own three-year average. The score measures public attention, which is not the same as the strength of the force: a trend can deepen unnoticed, and a news event can lift attention for a fortnight.

Now
85
Over a year
−0%Steady
Over three years
−19%
Peak
13124 Nov 2024
Sources
Bothagreement 0.61
Coverage
8languages · 58 nations

Trailing 4-week average. 100 is this trend’s three-year average.

By language

Wikipedia reading in each language edition where the trend’s pages are read enough to measure (8 of 28). Share is of all the readers counted.

LanguageShareNowOver a yearThree years
English58%105+0%
German10%89+4%
Spanish8%85+25%
French7%93+4%
Italian6%111+62%
Japanese4%85+2%
Russian4%94−22%
Portuguese3%62−1%

By country

Google search interest over the three years, as a share of each country’s searching. 100 is the nation where interest is highest. The search terms are English, which favours countries that search in English.

Singapore

Denmark

Australia

Netherlands

New Zealand

United Kingdom

United States

Canada

Ireland

Switzerland

Belgium

China

100

70

68

59

59

59

59

57

56

51

48

48

The 12 highest of 58 nations with a reading.

By region and G20 member

Attention to this trend inside each place, from Google searches made in its countries and Wikipedia reading in the languages mostly read there, averaged where both exist. Each line compares the trend with its own past in that place; the lines do not compare places.

Regions

PlaceRead fromNow90 days1 year3 yearsThree years
North AmericaGoogle in 2 countries + Wikipedia in English100−4%+0%+1%
EuropeGoogle in 5 countries + Wikipedia in German, French, Italian92−2%+12%−21%
Indo-PacificGoogle in 6 countries + Wikipedia in Japanese93−13%+30%−12%
South AsiaGoogle in 1 country90+5%+1%+3%
Latin America and CaribbeanGoogle in 3 countries + Wikipedia in Spanish, Portuguese66−14%−16%−44%
Russia and EurasiaWikipedia in Russian94−13%−22%+4%

G20 members

PlaceRead fromNow90 days1 year3 yearsThree years
AustraliaGoogle80+2%−21%−23%
BrazilGoogle + Wikipedia in Portuguese62−8%−21%−46%
CanadaGoogle71−13%−18%−39%
FranceGoogle + Wikipedia in French85−4%−16%−22%
GermanyGoogle + Wikipedia in German103−12%+17%+1%
IndiaGoogle90+5%+1%+3%
ItalyWikipedia in Italian111+32%+62%−12%
JapanWikipedia in Japanese85−11%+2%−19%
South KoreaGoogle111−21%+661%+14%
MexicoGoogle56−21%−34%−55%
RussiaWikipedia in Russian94−13%−22%+4%
United KingdomGoogle63−18%−18%−55%
United StatesGoogle + Wikipedia in English104−1%+3%+7%

Relation to each scenario

A trend relates to a scenario when it changes how likely the scenario is, how hard it lands, or is itself sharply changed by it. Each score is the median of three scores given separately by the members of the model panel.

RelationScenarioFamily
1 · Very lowA cross-regional market access compact redirects investment S12 ↗Economic and trade
0 · Not relatedCritical trade divides into rival blocs S01Economic and trade
0 · Not relatedA global funding seizure reaches sovereign balance sheets S02Economic and trade
0 · Not relatedA regional war closes a globally important sea route S03Geopolitical and security
0 · Not relatedHybrid coercion ends in an infrastructure blackout S04Geopolitical and security
0 · Not relatedA disputed transfer of power breaks effective government S05Geopolitical and security
0 · Not relatedTwo breadbasket failures trigger a food availability crisis S06Energy, climate and resources
0 · Not relatedA major disaster disables the national economic core S07Energy, climate and resources
0 · Not relatedAn AI deployment step causes abrupt labour displacement S08Technology and infrastructure
0 · Not relatedA cryptographic breakthrough invalidates digital trust S09Technology and infrastructure
0 · Not relatedA novel respiratory pathogen exceeds health surge capacity S10Health
0 · Not relatedA creditor agreement releases fiscal capacity S11 ↗Economic and trade
0 · Not relatedA great-power agreement lowers economic security barriers S13 ↗Geopolitical and security
0 · Not relatedA verified Middle East settlement restores access S14 ↗Geopolitical and security
0 · Not relatedCheap firm clean power becomes available at scale S15 ↗Energy, climate and resources
0 · Not relatedA validated farming package raises water-efficient output S16 ↗Energy, climate and resources
0 · Not relatedAI-directed research produces a reproducible discovery step S17 ↗Technology and infrastructure
0 · Not relatedA public service platform reaches inclusive operation S18 ↗Technology and infrastructure
0 · Not relatedAffordable preventive treatments reduce chronic illness S19 ↗Health
0 · Not relatedA live outbreak proves rapid distributed pandemic defence S20 ↗Health

Similarity = 0.3 × shared tags (Jaccard) + 0.3 × likeness of scenario profiles (cosine) + 0.3 × likeness of names and descriptions (TF-IDF cosine) + 0.1 if in the same capability domain, cut into seven levels at 0.12, 0.22, 0.33, 0.45, 0.58, 0.72. Shown at Moderate and above.

SimilarityTrendThemeRank
4 · HighAccess over ownership modelsTrade, industry & supply chains248
3 · ModerateEmerging middle-class demandTrade, industry & supply chains214