Sensitivity and network position
- Rank
- 202of 250
- Sensitivity
- 4.2rank 225
- Breadth
- 0of 20 scenarios High or above
- PageRank
- 25.9rank 179
- Eigenvector
- 20.7
- Betweenness
- 0.0
- Links
- 11trends at Moderate similarity or above
- Composite
- 13.0
Attention over three years
How much this trend is read about on Wikipedia and searched for on Google, week by week, set against the typical trend in the list so that what moves every trend at once is taken out. 100 is this trend's own three-year average. The score measures public attention, which is not the same as the strength of the force: a trend can deepen unnoticed, and a news event can lift attention for a fortnight.
- Now
- 110
- Over a year
- −24%Easing
- Over three years
- +48%
- Peak
- 25927 Jul 2025
- Sources
- Bothagreement 0.80
- Coverage
- 9languages · 54 nations
Trailing 4-week average. 100 is this trend’s three-year average.
By language
Wikipedia reading in each language edition where the trend’s pages are read enough to measure (9 of 28). Share is of all the readers counted.
| Language | Share | Now | Over a year | Three years |
|---|---|---|---|---|
| English | 72% | 179 | +11% | |
| Spanish | 9% | 69 | −20% | |
| Italian | 5% | 51 | −36% | |
| German | 5% | 90 | −27% | |
| French | 3% | 74 | −48% | |
| Arabic | 2% | 91 | −41% | |
| Chinese | 2% | 77 | −30% | |
| Persian | 1% | 111 | +19% | |
| Ukrainian | 1% | 60 | −30% |
By country
Google search interest over the three years, as a share of each country’s searching. 100 is the nation where interest is highest. The search terms are English, which favours countries that search in English.
Philippines
United Kingdom
Singapore
South Africa
Australia
United States
Ireland
South Korea
Canada
United Arab Emirates
Malaysia
Netherlands
100
98
82
78
75
65
60
60
49
48
45
43
The 12 highest of 54 nations with a reading.
By region and G20 member
Attention to this trend inside each place, from Google searches made in its countries and Wikipedia reading in the languages mostly read there, averaged where both exist. Each line compares the trend with its own past in that place; the lines do not compare places.
Regions
| Place | Read from | Now | 90 days | 1 year | 3 years | Three years |
|---|---|---|---|---|---|---|
| North America | Google in 2 countries + Wikipedia in English | 143 | +6% | −8% | +92% | |
| Europe | Google in 8 countries + Wikipedia in German, French, Italian | 88 | −25% | −34% | −5% | |
| Indo-Pacific | Google in 11 countries + Wikipedia in Chinese | 85 | −14% | −17% | −15% | |
| South Asia | Google in 3 countries | 125 | −15% | +39% | +55% | |
| Gulf and Middle East | Google in 4 countries + Wikipedia in Persian, Arabic | 87 | −36% | −8% | +4% | |
| Africa | Google in 3 countries | 125 | +8% | +12% | +110% | |
| Latin America and Caribbean | Google in 6 countries + Wikipedia in Spanish | 74 | −33% | −20% | −9% | |
| Russia and Eurasia | Google in 1 country + Wikipedia in Ukrainian | 54 | −52% | −20% | −47% |
G20 members
| Place | Read from | Now | 90 days | 1 year | 3 years | Three years |
|---|---|---|---|---|---|---|
| Argentina | 91 | −46% | −24% | +10% | ||
| Australia | 149 | +31% | +37% | +90% | ||
| Brazil | 67 | −39% | −31% | −12% | ||
| Canada | 101 | −9% | −19% | −1% | ||
| France | Google + Wikipedia in French | 96 | +1% | −4% | −30% | |
| Germany | Google + Wikipedia in German | 117 | −25% | −8% | +87% | |
| India | 113 | −9% | +28% | +40% | ||
| Indonesia | 73 | −36% | −29% | −26% | ||
| Italy | Google + Wikipedia in Italian | 53 | −39% | −30% | −53% | |
| Japan | 86 | +2% | −11% | −21% | ||
| South Korea | 89 | −24% | +7% | +14% | ||
| Mexico | 64 | −43% | −32% | −29% | ||
| Saudi Arabia | 89 | −45% | −19% | +20% | ||
| South Africa | 85 | −11% | −37% | +33% | ||
| Türkiye | 73 | −53% | +57% | −41% | ||
| United Kingdom | 77 | −18% | −79% | +8% | ||
| United States | Google + Wikipedia in English | 144 | +8% | −10% | +100% |
Relation to each scenario
A trend relates to a scenario when it changes how likely the scenario is, how hard it lands, or is itself sharply changed by it. Each score is the median of three scores given separately by the members of the model panel.
| Relation | Scenario | Family |
|---|---|---|
| 2 · Low | A disputed transfer of power breaks effective government S05 | Geopolitical and security |
| 2 · Low | A public service platform reaches inclusive operation S18 ↗ | Technology and infrastructure |
| 1 · Very low | A cryptographic breakthrough invalidates digital trust S09 | Technology and infrastructure |
| 0 · Not related | Critical trade divides into rival blocs S01 | Economic and trade |
| 0 · Not related | A global funding seizure reaches sovereign balance sheets S02 | Economic and trade |
| 0 · Not related | A regional war closes a globally important sea route S03 | Geopolitical and security |
| 0 · Not related | Hybrid coercion ends in an infrastructure blackout S04 | Geopolitical and security |
| 0 · Not related | Two breadbasket failures trigger a food availability crisis S06 | Energy, climate and resources |
| 0 · Not related | A major disaster disables the national economic core S07 | Energy, climate and resources |
| 0 · Not related | An AI deployment step causes abrupt labour displacement S08 | Technology and infrastructure |
| 0 · Not related | A novel respiratory pathogen exceeds health surge capacity S10 | Health |
| 0 · Not related | A creditor agreement releases fiscal capacity S11 ↗ | Economic and trade |
| 0 · Not related | A cross-regional market access compact redirects investment S12 ↗ | Economic and trade |
| 0 · Not related | A great-power agreement lowers economic security barriers S13 ↗ | Geopolitical and security |
| 0 · Not related | A verified Middle East settlement restores access S14 ↗ | Geopolitical and security |
| 0 · Not related | Cheap firm clean power becomes available at scale S15 ↗ | Energy, climate and resources |
| 0 · Not related | A validated farming package raises water-efficient output S16 ↗ | Energy, climate and resources |
| 0 · Not related | AI-directed research produces a reproducible discovery step S17 ↗ | Technology and infrastructure |
| 0 · Not related | Affordable preventive treatments reduce chronic illness S19 ↗ | Health |
| 0 · Not related | A live outbreak proves rapid distributed pandemic defence S20 ↗ | Health |
Related trends
Similarity = 0.3 × shared tags (Jaccard) + 0.3 × likeness of scenario profiles (cosine) + 0.3 × likeness of names and descriptions (TF-IDF cosine) + 0.1 if in the same capability domain, cut into seven levels at 0.12, 0.22, 0.33, 0.45, 0.58, 0.72. Shown at Moderate and above.
| Similarity | Trend | Theme | Rank |
|---|---|---|---|
| 4 · High | Synthetic media & deepfakes | Information & trust | 87 |
| 3 · Moderate | Declining institutional trust | Information & trust | 7 |
| 3 · Moderate | Decline of independent journalism | Information & trust | 29 |
| 3 · Moderate | Misinformation & disinformation | Information & trust | 30 |
| 3 · Moderate | Election integrity & interference | Information & trust | 57 |
| 3 · Moderate | Conspiracy movements & science denial | Information & trust | 68 |
| 3 · Moderate | Platform power over public discourse | Information & trust | 99 |
| 3 · Moderate | Media provenance & authentication | Information & trust | 100 |
| 3 · Moderate | Censorship & surveillance | Information & trust | 103 |
| 3 · Moderate | AI-mediated information access | Information & trust | 118 |
| 3 · Moderate | Digital language representation gaps | Information & trust | 193 |