Trend · rank 238 of 250

Diet & nutrition shifts

Demand for healthier and more targeted nutrition, backed by evidence linking diet to health outcomes, is changing food formulation and retail and shifting what agriculture and food manufacturers are asked to produce.

Production & InnovationPeople, health & workfood systemsconsumerhealth systems

Second pass: Carried forward from the first pass unchanged. Held by two of the three panel models.

Sensitivity and network position

Rank
238of 250
Sensitivity
5.0rank 213
Breadth
1of 20 scenarios High or above
PageRank
8.3rank 241
Eigenvector
0.0
Betweenness
2.3
Links
2trends at Moderate similarity or above
Composite
6.8

Attention over three years

How much this trend is read about on Wikipedia and searched for on Google, week by week, set against the typical trend in the list so that what moves every trend at once is taken out. 100 is this trend's own three-year average. The score measures public attention, which is not the same as the strength of the force: a trend can deepen unnoticed, and a news event can lift attention for a fortnight.

Now
89
Over a year
+4%Steady
Over three years
−25%
Peak
15629 Dec 2024
Sources
Bothagreement -0.20
Coverage
14languages · 46 nations

Trailing 4-week average. 100 is this trend’s three-year average.

By language

Wikipedia reading in each language edition where the trend’s pages are read enough to measure (14 of 28). Share is of all the readers counted.

LanguageShareNowOver a yearThree years
English48%88−10%
German14%219+204%
Russian8%100+2%
French8%85−27%
Spanish7%67−38%
Polish4%82−31%
Ukrainian3%91−6%
Italian2%97−18%
Japanese2%104+28%
Portuguese1%88−0%
Chinese1%90−16%
Vietnamese1%64+1%
Arabic1%70−28%
Persian0%105+6%

By country

Google search interest over the three years, as a share of each country’s searching. 100 is the nation where interest is highest. The search terms are English, which favours countries that search in English.

United States

United Kingdom

Australia

New Zealand

Ireland

Canada

Singapore

Philippines

South Africa

United Arab Emirates

Nepal

India

100

97

86

86

73

70

69

68

53

51

43

41

The 12 highest of 46 nations with a reading.

By region and G20 member

Attention to this trend inside each place, from Google searches made in its countries and Wikipedia reading in the languages mostly read there, averaged where both exist. Each line compares the trend with its own past in that place; the lines do not compare places.

Regions

PlaceRead fromNow90 days1 year3 yearsThree years
North AmericaGoogle in 2 countries + Wikipedia in English83+14%−12%−24%
EuropeGoogle in 6 countries + Wikipedia in German, French, Italian, Polish133+7%+52%+45%
Indo-PacificGoogle in 11 countries + Wikipedia in Japanese, Chinese, Vietnamese90+11%−4%−21%
South AsiaGoogle in 2 countries75+15%−25%−44%
Gulf and Middle EastGoogle in 3 countries + Wikipedia in Persian, Arabic79−14%−1%−39%
AfricaGoogle in 2 countries67−10%−35%−47%
Latin America and CaribbeanGoogle in 2 countries + Wikipedia in Spanish, Portuguese80−4%−19%−16%
Russia and EurasiaGoogle in 1 country + Wikipedia in Russian, Ukrainian93+1%+34%−33%

G20 members

PlaceRead fromNow90 days1 year3 yearsThree years
AustraliaGoogle80+40%−16%−37%
BrazilGoogle + Wikipedia in Portuguese86−0%−14%−8%
CanadaGoogle73+10%−29%−36%
FranceGoogle + Wikipedia in French165+74%+113%+89%
GermanyGoogle + Wikipedia in German190−7%+176%+235%
IndiaGoogle78+17%−22%−43%
IndonesiaGoogle69+5%−27%−57%
ItalyWikipedia in Italian97+26%−18%+25%
JapanGoogle + Wikipedia in Japanese110+44%+28%+11%
South KoreaGoogle122−20%+26%+34%
MexicoGoogle88−13%+18%−24%
RussiaWikipedia in Russian100+1%+2%+16%
Saudi ArabiaGoogle64−32%+491%−70%
South AfricaGoogle74+31%−27%−41%
United KingdomGoogle53−17%−50%−54%
United StatesGoogle + Wikipedia in English84+16%−10%−24%

Relation to each scenario

A trend relates to a scenario when it changes how likely the scenario is, how hard it lands, or is itself sharply changed by it. Each score is the median of three scores given separately by the members of the model panel.

RelationScenarioFamily
4 · HighAffordable preventive treatments reduce chronic illness S19 ↗Health
2 · LowTwo breadbasket failures trigger a food availability crisis S06Energy, climate and resources
0 · Not relatedCritical trade divides into rival blocs S01Economic and trade
0 · Not relatedA global funding seizure reaches sovereign balance sheets S02Economic and trade
0 · Not relatedA regional war closes a globally important sea route S03Geopolitical and security
0 · Not relatedHybrid coercion ends in an infrastructure blackout S04Geopolitical and security
0 · Not relatedA disputed transfer of power breaks effective government S05Geopolitical and security
0 · Not relatedA major disaster disables the national economic core S07Energy, climate and resources
0 · Not relatedAn AI deployment step causes abrupt labour displacement S08Technology and infrastructure
0 · Not relatedA cryptographic breakthrough invalidates digital trust S09Technology and infrastructure
0 · Not relatedA novel respiratory pathogen exceeds health surge capacity S10Health
0 · Not relatedA creditor agreement releases fiscal capacity S11 ↗Economic and trade
0 · Not relatedA cross-regional market access compact redirects investment S12 ↗Economic and trade
0 · Not relatedA great-power agreement lowers economic security barriers S13 ↗Geopolitical and security
0 · Not relatedA verified Middle East settlement restores access S14 ↗Geopolitical and security
0 · Not relatedCheap firm clean power becomes available at scale S15 ↗Energy, climate and resources
0 · Not relatedA validated farming package raises water-efficient output S16 ↗Energy, climate and resources
0 · Not relatedAI-directed research produces a reproducible discovery step S17 ↗Technology and infrastructure
0 · Not relatedA public service platform reaches inclusive operation S18 ↗Technology and infrastructure
0 · Not relatedA live outbreak proves rapid distributed pandemic defence S20 ↗Health

Similarity = 0.3 × shared tags (Jaccard) + 0.3 × likeness of scenario profiles (cosine) + 0.3 × likeness of names and descriptions (TF-IDF cosine) + 0.1 if in the same capability domain, cut into seven levels at 0.12, 0.22, 0.33, 0.45, 0.58, 0.72. Shown at Moderate and above.

SimilarityTrendThemeRank
3 · ModerateMedical devices & neurotechnologyPeople, health & work230
3 · ModerateAlternative proteinsFood, water & nature239