Trend · rank 85 of 250

Business dynamism & start-up formation

Rates of firm creation, growth and exit are diverging across economies, determining how quickly capital and labour move to more productive businesses and how fast new technology is adopted.

Production & InnovationPeople, health & workwork skillsinstitutionsdebt finance

Second pass: Carried forward from the first pass unchanged. Held by all three panel models.

Sensitivity and network position

Rank
85of 250
Sensitivity
15.0rank 46
Breadth
1of 20 scenarios High or above
PageRank
32.2rank 138
Eigenvector
6.1
Betweenness
19.1
Links
9trends at Moderate similarity or above
Composite
25.5

Attention over three years

How much this trend is read about on Wikipedia and searched for on Google, week by week, set against the typical trend in the list so that what moves every trend at once is taken out. 100 is this trend's own three-year average. The score measures public attention, which is not the same as the strength of the force: a trend can deepen unnoticed, and a news event can lift attention for a fortnight.

Now
105
Over a year
+8%Steady
Over three years
−6%
Peak
13912 Oct 2025
Sources
Bothagreement 0.24
Coverage
21languages · 54 nations

Trailing 4-week average. 100 is this trend’s three-year average.

By language

Wikipedia reading in each language edition where the trend’s pages are read enough to measure (21 of 28). Share is of all the readers counted.

LanguageShareNowOver a yearThree years
English46%104−8%
Russian9%95+20%
Spanish7%101+15%
French6%88+3%
German5%101+9%
Portuguese4%76−19%
Japanese4%81−7%
Italian3%88+23%
Chinese3%113+42%
Persian2%88+4%
Arabic2%112+20%
Polish2%91−10%
Ukrainian2%98+17%
Indonesian2%103−32%
Hebrew1%128+18%
Turkish1%56−30%
Korean1%78−21%
Vietnamese1%124+49%
Dutch0%114−5%
Swedish0%103−19%
Thai0%48−57%

By country

Google search interest over the three years, as a share of each country’s searching. 100 is the nation where interest is highest. The search terms are English, which favours countries that search in English.

United States

Kenya

South Africa

Nigeria

Singapore

Ghana

Uganda

South Korea

United Kingdom

United Arab Emirates

Canada

Australia

100

94

87

85

81

77

68

58

55

51

49

45

The 12 highest of 54 nations with a reading.

By region and G20 member

Attention to this trend inside each place, from Google searches made in its countries and Wikipedia reading in the languages mostly read there, averaged where both exist. Each line compares the trend with its own past in that place; the lines do not compare places.

Regions

PlaceRead fromNow90 days1 year3 yearsThree years
North AmericaGoogle in 2 countries + Wikipedia in English102+22%−5%−9%
EuropeGoogle in 7 countries + Wikipedia in German, French, Italian, Polish, Dutch, Swedish96+3%+1%−7%
ChinaGoogle in 1 country125−38%+78%+8%
Indo-PacificGoogle in 11 countries + Wikipedia in Japanese, Chinese, Korean, Vietnamese, Indonesian, Thai93+25%−5%−22%
South AsiaGoogle in 4 countries119+39%+34%+10%
Gulf and Middle EastGoogle in 5 countries + Wikipedia in Persian, Arabic, Turkish, Hebrew95−7%+17%−3%
AfricaGoogle in 4 countries100+37%+6%−25%
Latin America and CaribbeanGoogle in 6 countries + Wikipedia in Spanish, Portuguese87+7%−9%−19%
Russia and EurasiaGoogle in 2 countries + Wikipedia in Russian, Ukrainian90+15%−1%−26%

G20 members

PlaceRead fromNow90 days1 year3 yearsThree years
ArgentinaGoogle104+35%−12%+15%
AustraliaGoogle94+14%−1%−22%
BrazilGoogle + Wikipedia in Portuguese78−3%−13%−33%
CanadaGoogle100+16%−1%−11%
ChinaGoogle125−38%+78%+8%
FranceGoogle + Wikipedia in French97+7%+9%−7%
GermanyGoogle + Wikipedia in German92+2%−10%−12%
IndiaGoogle121+43%+31%+15%
IndonesiaGoogle + Wikipedia in Indonesian83+32%−38%−30%
ItalyGoogle + Wikipedia in Italian94−11%+13%−9%
JapanGoogle + Wikipedia in Japanese79+19%−16%−30%
South KoreaGoogle + Wikipedia in Korean117+46%+82%−13%
MexicoGoogle88+28%−22%−19%
RussiaWikipedia in Russian95+1%+20%−13%
Saudi ArabiaGoogle118−23%+61%+35%
South AfricaGoogle110+45%+4%−12%
TürkiyeGoogle + Wikipedia in Turkish58−6%−31%−48%
United KingdomGoogle104+26%+6%−4%
United StatesGoogle + Wikipedia in English102+25%−5%−9%

Relation to each scenario

A trend relates to a scenario when it changes how likely the scenario is, how hard it lands, or is itself sharply changed by it. Each score is the median of three scores given separately by the members of the model panel.

RelationScenarioFamily
4 · HighAn AI deployment step causes abrupt labour displacement S08Technology and infrastructure
3 · ModerateAI-directed research produces a reproducible discovery step S17 ↗Technology and infrastructure
2 · LowA global funding seizure reaches sovereign balance sheets S02Economic and trade
2 · LowA cross-regional market access compact redirects investment S12 ↗Economic and trade
2 · LowCheap firm clean power becomes available at scale S15 ↗Energy, climate and resources
2 · LowA public service platform reaches inclusive operation S18 ↗Technology and infrastructure
1 · Very lowCritical trade divides into rival blocs S01Economic and trade
1 · Very lowA great-power agreement lowers economic security barriers S13 ↗Geopolitical and security
1 · Very lowA validated farming package raises water-efficient output S16 ↗Energy, climate and resources
0 · Not relatedA regional war closes a globally important sea route S03Geopolitical and security
0 · Not relatedHybrid coercion ends in an infrastructure blackout S04Geopolitical and security
0 · Not relatedA disputed transfer of power breaks effective government S05Geopolitical and security
0 · Not relatedTwo breadbasket failures trigger a food availability crisis S06Energy, climate and resources
0 · Not relatedA major disaster disables the national economic core S07Energy, climate and resources
0 · Not relatedA cryptographic breakthrough invalidates digital trust S09Technology and infrastructure
0 · Not relatedA novel respiratory pathogen exceeds health surge capacity S10Health
0 · Not relatedA creditor agreement releases fiscal capacity S11 ↗Economic and trade
0 · Not relatedA verified Middle East settlement restores access S14 ↗Geopolitical and security
0 · Not relatedAffordable preventive treatments reduce chronic illness S19 ↗Health
0 · Not relatedA live outbreak proves rapid distributed pandemic defence S20 ↗Health

Similarity = 0.3 × shared tags (Jaccard) + 0.3 × likeness of scenario profiles (cosine) + 0.3 × likeness of names and descriptions (TF-IDF cosine) + 0.1 if in the same capability domain, cut into seven levels at 0.12, 0.22, 0.33, 0.45, 0.58, 0.72. Shown at Moderate and above.

SimilarityTrendThemeRank
3 · ModerateCivil service capability & payState capacity & governance2
3 · ModerateResearch & development intensityPeople, health & work18
3 · ModerateTechnology diffusion & productivity gapsPeople, health & work24
3 · ModerateAdaptive regulationState capacity & governance33
3 · ModerateTax base erosion & coordinationMoney & debt41
3 · ModerateCapital concentration in AIAI, compute & quantum67
3 · ModerateLifelong learning & digital reskillingPeople, health & work132
3 · ModerateIndustrial robotics & automationPeople, health & work150
3 · ModerateRetail & food-service automationPeople, health & work246