Trend · rank 172 of 250

Africa's demographic & economic rise

Africa will supply much of the world's growth in working-age population and a rising share of consumption, which makes its markets, resources and continental integration a focus of investment and competition for influence.

Trade & InvestmentTrade, industry & supply chainsdemographytradegeoeconomics

Second pass: Carried forward from the first pass unchanged. Held by two of the three panel models.

Sensitivity and network position

Rank
172of 250
Sensitivity
6.7rank 189
Breadth
0of 20 scenarios High or above
PageRank
26.6rank 174
Eigenvector
1.1
Betweenness
14.2
Links
10trends at Moderate similarity or above
Composite
16.0

Attention over three years

How much this trend is read about on Wikipedia and searched for on Google, week by week, set against the typical trend in the list so that what moves every trend at once is taken out. 100 is this trend's own three-year average. The score measures public attention, which is not the same as the strength of the force: a trend can deepen unnoticed, and a news event can lift attention for a fortnight.

Now
87
Over a year
−16%Easing
Over three years
−2%
Peak
1365 May 2024
Sources
Bothagreement 0.15
Coverage
8languages · 55 nations

Trailing 4-week average. 100 is this trend’s three-year average.

By language

Wikipedia reading in each language edition where the trend’s pages are read enough to measure (8 of 28). Share is of all the readers counted.

LanguageShareNowOver a yearThree years
English57%88−20%
French22%82−15%
Portuguese6%55−29%
Ukrainian4%32−22%
Chinese4%78−26%
German4%89+4%
Arabic2%59−55%
Korean1%98+42%

By country

Google search interest over the three years, as a share of each country’s searching. 100 is the nation where interest is highest. The search terms are English, which favours countries that search in English.

South Africa

Botswana

Ethiopia

Rwanda

Ghana

Zimbabwe

Kenya

Namibia

Uganda

Malawi

Zambia

Tanzania

100

60

54

48

47

45

44

44

35

34

32

28

The 12 highest of 55 nations with a reading.

By region and G20 member

Attention to this trend inside each place, from Google searches made in its countries and Wikipedia reading in the languages mostly read there, averaged where both exist. Each line compares the trend with its own past in that place; the lines do not compare places.

Regions

PlaceRead fromNow90 days1 year3 yearsThree years
North AmericaGoogle in 2 countries + Wikipedia in English84−25%−7%−11%
EuropeGoogle in 1 country + Wikipedia in German, French126+15%+53%+24%
Indo-PacificGoogle in 1 country + Wikipedia in Chinese, Korean62−27%+27%−71%
South AsiaGoogle in 1 country85−20%+5%−29%
Gulf and Middle EastWikipedia in Arabic59−29%−55%−24%
AfricaGoogle in 4 countries87+2%−1%−23%
Latin America and CaribbeanGoogle in 1 country + Wikipedia in Portuguese68−22%−14%−61%
Russia and EurasiaWikipedia in Ukrainian32−58%−22%−83%

G20 members

PlaceRead fromNow90 days1 year3 yearsThree years
BrazilGoogle + Wikipedia in Portuguese68−22%−14%−61%
CanadaGoogle88−51%+74%+46%
FranceWikipedia in French82−23%−15%−26%
GermanyWikipedia in German89−22%+4%−17%
IndiaGoogle85−20%+5%−29%
South KoreaWikipedia in Korean98−28%+42%−18%
South AfricaGoogle85−4%−0%−4%
United KingdomGoogle168+53%+133%+78%
United StatesGoogle + Wikipedia in English82−20%−12%−18%

Relation to each scenario

A trend relates to a scenario when it changes how likely the scenario is, how hard it lands, or is itself sharply changed by it. Each score is the median of three scores given separately by the members of the model panel.

RelationScenarioFamily
2 · LowA creditor agreement releases fiscal capacity S11 ↗Economic and trade
2 · LowA cross-regional market access compact redirects investment S12 ↗Economic and trade
2 · LowA validated farming package raises water-efficient output S16 ↗Energy, climate and resources
1 · Very lowTwo breadbasket failures trigger a food availability crisis S06Energy, climate and resources
1 · Very lowA live outbreak proves rapid distributed pandemic defence S20 ↗Health
0 · Not relatedCritical trade divides into rival blocs S01Economic and trade
0 · Not relatedA global funding seizure reaches sovereign balance sheets S02Economic and trade
0 · Not relatedA regional war closes a globally important sea route S03Geopolitical and security
0 · Not relatedHybrid coercion ends in an infrastructure blackout S04Geopolitical and security
0 · Not relatedA disputed transfer of power breaks effective government S05Geopolitical and security
0 · Not relatedA major disaster disables the national economic core S07Energy, climate and resources
0 · Not relatedAn AI deployment step causes abrupt labour displacement S08Technology and infrastructure
0 · Not relatedA cryptographic breakthrough invalidates digital trust S09Technology and infrastructure
0 · Not relatedA novel respiratory pathogen exceeds health surge capacity S10Health
0 · Not relatedA great-power agreement lowers economic security barriers S13 ↗Geopolitical and security
0 · Not relatedA verified Middle East settlement restores access S14 ↗Geopolitical and security
0 · Not relatedCheap firm clean power becomes available at scale S15 ↗Energy, climate and resources
0 · Not relatedAI-directed research produces a reproducible discovery step S17 ↗Technology and infrastructure
0 · Not relatedA public service platform reaches inclusive operation S18 ↗Technology and infrastructure
0 · Not relatedAffordable preventive treatments reduce chronic illness S19 ↗Health

Similarity = 0.3 × shared tags (Jaccard) + 0.3 × likeness of scenario profiles (cosine) + 0.3 × likeness of names and descriptions (TF-IDF cosine) + 0.1 if in the same capability domain, cut into seven levels at 0.12, 0.22, 0.33, 0.45, 0.58, 0.72. Shown at Moderate and above.

SimilarityTrendThemeRank
4 · HighShifting economic weightTrade, industry & supply chains78
3 · ModerateForeign investment slowdown & selectivityTrade, industry & supply chains23
3 · ModerateTrade corridor competitionTrade, industry & supply chains38
3 · ModerateIntellectual property access dependenceTrade, industry & supply chains40
3 · ModerateEconomic security policyTrade, industry & supply chains47
3 · ModerateRegional trade agreement deepeningTrade, industry & supply chains105
3 · ModerateSovereign wealth & state capitalTrade, industry & supply chains108
3 · ModerateFertiliser supply dependenceFood, water & nature143
3 · ModerateStaple food export concentrationFood, water & nature159
3 · ModerateEmerging middle-class demandTrade, industry & supply chains214